Preparing your artwork

Below are details on how to get the best from your artwork and examples of each of the various branding techniques we offer.

Artwork Guide
We want you to get the best possible finish to your product and to make sure this happens we offer artwork advice to ensure sure this is achieved. We can also create your artwork for you if you don’t have anyone to do this. Our in-house design team can answer any questions or help resolve any artwork issues you may have. Please do not hesitate to contact us if you have any questions.

File Formats
We make all our dies from ‘Vector’ format artwork meaning we get perfect pin sharp results especially with intricate and fine details. To help explain vector format we have made an illustration below. You can see on the left image it has become rasterised or pixelated, meaning there is no longer a smooth edge. Using vector artwork means we always have a sharp image regardless of the size we enlarge to.

What is a ‘Vector Image’
Constructed using mathematical formulas rather than individual colored blocks, (Pixels) vector file types such as .EPS and .AI are excellent for creating graphics that require resizing. Company logos and associated graphics are recommended to be created as a vectors. This means the logo can be used for printing/debossing on items such as business card and letterhead, but also on larger surfaces, such as your corporate yacht!. Vector files can be scaled indefinitely without any loss of quality, therefore making them perfect for use in creating debossing and foiling dies. Adobe Illustrator is the most commonly used vector creation application.

RGB and CMYK colour formats
Colour displayed online and mobiles etc are made up of Red, Green and Blue, hence the term RGB. These are the colours are created by light and will be used when making web sites, web banners and media for screen use. Colours used for printing are based upon inks Cyan (C), Magenta (M), Yellow (Y) and Black (K) – CMYK. By mixing varying amounts of inks colours are created.

Always ensure your artwork is setup for the correct use. With RGB you can create very vivid colours that are impossible to reproduce with inks so ensure if you are creating artwork the will be used in print you set your files up in CMYK format.

Pantone Colours (PMS)
The Pantone® Color Matching System (PMS) is a standardised colour reproduction system. By standardising the colours designers/agencies can specify from the Pantone Colour chart what colour to use. This ensures whoever is printing will achieve the correct colour match. Corporate logos are often created and specific an exact colour to be used.

Debossing/Blind Embossing and Foil Printing:
Artwork should be supplied to us in a black and white (no grey-scale) vector format, either as an .EPS or .AI Adobe Illustrator (Adobe Creative Cloud) file. If any fonts are used please ensure that these are outlined before saving. Please ensure that all line strokes/weights are no less that 0.5mm and that fonts are no smaller than 9pt. You can see examples of our debossing/embossing here.

For a foil print you should also tell us of the colour of foil you would like. Not all Pantone colours can be matched to foil colours, but we will endeavour to find and advise on the the closest colour. Also some foils do not take to certain materials – we will always advise if we are aware of any possible production problems, but on occasion we may not know how well a foil works until we actually try it with the artwork on the product. You can see examples of our foiling here.

Mitre debossed logo

Mitre debossed logo

HSBC branded notebooks

HSBC branded notebooks

Screen Printing:
Artwork should be supplied to us in vector format, either as an .EPS or .AI Adobe Illustrator (Adobe Creative Cloud) file. If specific fonts are used please ensure that you create outlines before saving. You also need to inform us of the Pantone references for the colours in the logo; as the inks will be Pantone matched. Please ensure that all line strokes are no less that 0.5mm and that fonts are no smaller than 9pt. You can see examples of our screen printing here.

Channel 4's 5 colour screen printed logo

Channel 4's 5 colour screen printed logo

Single colour screen printed notebooks

Single colour screen printed notebooks

Full Colour UV Digital Printing:
Artwork should be supplied to us in full colour vector format, either as an .EPS or .AI Adobe Illustrator (Adobe Creative Cloud) file. If any fonts are used please ensure that these are outlined before saving as an .EPS/Illustrator file. Please ensure that all line strokes are no less that 0.5mm and that fonts are no smaller that 9pt. If your artwork has been created in Photoshop please ensure the colour mode is CMYK and that the resolution is 300dpi at actual size. You can see examples of our full colour UV digital printing here.

Outdoor media Panoramic notebooks

Outdoor media Panoramic notebooks

Lake District Panoramic notebook

Lake District Panoramic notebook

Printed BellyBands / Printed Wraps:
We provide Adobe InDesign CC templates so that you you can create your artwork to the correct size. If you are more familiar with Adobe Illustrator we can provide you a guide for that. Artwork should be supplied back to us as a print ready PDF with 3mm bleed and crop marks. For inserted pages, (again templates will be supplied) the print ready PDF should be set as single pages (not spreads) and supplied in the order they are to be printed; with 3mm bleed and trim crop marks. You can see examples of our printed bellybands and wraps here.

Nuko branded Moleskine notebooks with bellybands

Nuko branded Moleskine notebooks with bellybands

Branded Moleskines with bellybands

Branded Moleskines with bellybands

Printed Page Inserts / Tip-in Pages and Booklets:
We provide an Adobe InDesign CC template so that you you can create your artwork to the correct size. Artwork should be supplied back to us as a print ready PDF with 3mm bleed and crop marks. The print ready PDF should be set as single pages (not spreads) and supplied in the order they are to be printed; with 3mm bleed and trim crop marks. You can see examples of our printed page inserts / tip-in pages and booklets here.

For ideas and inspiration on all of the above processes please visit our gallery.

Tip-in pages at the front of a notebook

Tip-in pages at the front of a notebook

History channel 12 page printed inserts

History channel 12 page printed inserts

If you aren’t sure about any of the above or need assistance with your artwork, require templates to be emailed or have design/artwork related questions please call and speak to our in-house design team. We love to make sure you get the best results for you and your clients.