Let us intro-juice you to a brand new product from apple. We’re talking about the crunchy, Granny Smith kind though; the new Appeel eco-friendly notebooks.
No apps, just apples
To clear things up, these are notebooks made from recycled Italian apples. In today’s increasingly eco-conscious world, we are constantly looking for ways to reduce waste and recycle to help the environment around us, and these notebooks put you one step closer to achieving your green goals.
Eco-friendly to the core – a notebook that helps protect the environment
With its cover made from apple peel and vegetable fibres, and the organic paper inside made from ground and emulsified apple pulp, these notebooks are 100% eco-friendly and totally natural. We’re not entirely sure how they did it, or where the idea came from, but we’re big fans of these already. We can only assume that someone was getting sick of the amount of food waste of the fourth most consumed fruit in the world, and saw an opportunity to turn the rejected cores, pips and stems into something useful.
Available in three very a-peel-ing colours (or ‘flavours’, as we like to think of them) including Pink Lady, Red Delicious, Granny Smith, Applewood (and of course the obligatory black, because sometimes there’s nothing more chic) these eco-friendly notebooks make a bright contribution to the existing eco-stationery market.
Peeling back the cover
The notebooks constitute a smooth, flexible outer cover in the aforementioned colours, with neutral coloured elastic closure and 250 ivory pages sandwiched inbetween, reminding us a bit of the white flesh of an apple. It’s certainly true that the apple theme has been communicated very well.
On opening any colour of the notebook, you are presented with luscious apple green end leaves, distinguishing them from other notebooks immediately. The paper stock has a grainy, organic look yet smooth texture and comes complete with green lines and Appeel logo in the top right of every page. The matching green rear pocket sits opposite the brand’s printed slogan: ‘Green, Sustainable, Educational, Natural & Healthy’, rounding things off nicely.
These softcover eco-friendly notebooks deboss particularly well, but can be branded with all of our usual techniques. Showing your company’s sustainability credentials has never been easier, and are sure to add a bit of tang to your campaign!
To find out more about these environmentally-friendly notebooks or any of our other stationery or packaging – apple peel or otherwise – please get in touch!