Wednesday, 15th June 2016

Now before you think that we have developed an unhealthy obsession with Lionel Richie or Adele (we do love them but they were not our inspiration) we wanted to explain why we have adopted Hello as a phrase to feature in our marketing collateral.

Our products are designed to help your brand communicate and connect – with your team, your customers or the world at large. Conveying your message in a creative way on a quality product is the best way to ensure ROI on this part of your marketing spend and we’re here to help you with that – think of us as an extension to your creative and marketing teams. Your branded products should be a marketing tool and a conversation starter that get responses such as ‘ooh, that’s nice!’ or ‘where on earth did you get that!’. Your message is far more likely to be well received and remembered if that happens.

Given this we thought ‘hello’, the essential starter for all new conversations, was the perfect word for us to feature in our communications with our customers. We recently used it for a gift box campaign as a thank you to some of our clients.

Hello animation

Each of the products in the box were carefully selected by the team here. The idea of a tote bag came from the wonderful sales team, who thought it was a highly practical gift and that the Accent Canvas Tote Bag was a bit more of a stand out than your average Tote. The Bamboo Click PenKraft notebook and Luxury Kraft Box were chosen by the Design Team, who have a constant urge to be a little bit different and have a love of all things craft-like.

Of course they were all branded with a simple ‘hello’ that showed off two of the branding techniques that we can offer: screen-printing and foil printing (convey your message, remember!). Hopefully it has inspired the recipients to say Hello to others themselves and has started some more conversations.

Hello campaign

If you’re looking to create a unique corporate gift pack for you or if you just need an individual item or some custom made packaging, why not get in touch. As well as a variety of off-the-shelf branded products with fast turnaround, we can design and make bespoke branded products for you if you have a special requirement including adding individuals names. You can be confident that you’ll receive great products that make you proud to use them as a tool to say Hello to others.

Penned By Kay.