To enable us to best represent your artwork on our products, we request that you supply us with a vector graphic file of your artwork. Vector files are images that are built by mathematical formulas that establish points on a grid, as opposed to a ‘raster file’, which is composed of the coloured blocks commonly referred to as pixels. When raster files are increased in size, they pixelate (become blurry), whereas vector files can be infinitely scaled without any loss in quality, making them the preferred file format for producing dies and print files.
Common formats that are vector files are those saved as: .ai or .svg, or .eps
If you are unsure if you have a vector file, send us what you have, and our in-house design team can advise you. We do offer a logo redraw service if you are unable to supply the correct files. A charge may apply depending on the complexity and size of your order.
To find out more, see our artwork assistance and guidance page.
If you want to see a video that explains what a vector graphic file is and shows you what difference it makes to your artwork, then head over to this helpful YouTube video.
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