Posts by Alexandra Griffiths

How A Burberry Scarf Showed Me The Power of Packaging

How A Burberry Scarf Showed Me The Power of Packaging

I’ve always been a lover of luxury scarfs, particularly those designed by British brands. Therefore, you can imagine my excitement on Christmas day when I was handed something in a beautifully hand crafted gift bag that looked suspiciously like the classic Burberry bag. Luxury packaging always creates a sense of anticipation, but this really caused… Read More